If you’re looking for a Dotcom Secrets review …
This post is for you!
Because in this post, I dive deep into Dotcom Secrets and give an honest review.
Moreover:
We’ll look at the different topics the book covers, so you can see if it’s right for you.
You ready?
Let’s do it…
What Is Dotcom Secrets?
Dotcom Secrets is a book written by Russell Brunson that teaches you how to scale your business using sales funnels.
This is the first book in his “Trilogy Series.”
There’s also Expert Secrets and Traffic Secrets.
First published in 2015, the book dives deep into what sales funnels are, and how companies are using them to build highly profitable businesses.
Who Dotcom Secrets is best for
Dotcom Secrets is best for anyone looking to scale their online business.
Whether you’re an affiliate marketer, blogger, or solopreneur.
Amazon Reviews Of Dotcom Secrets
Dotcom Secrets Review (2024 Edition)
In this Dotcom Secrets review, we’ll look at all the different secrets you’ll discover in the book.
Dotcom Secrets overview:
Section One: Ladders And Funnels
There are 5 secrets in this section:
- The Secret Formula
- The Value Ladder
- From a Ladder to a Funnel
- How to Find Your Dream Customers
- The Three Types of Traffic
secret One: The Secret Formula
The secret formula is a series of questions you need to ask yourself, which will give you an overview of your business, and how to attract your ideal customer.
Here’s a breakdown of the secret formula:
- Who is your dream customer?
- Where do they hang out online?
- What bait can you create to hook them into the front door of your business?
- What’s the result they want that you can give (sell) them?
Russell states that mastering the secret formula is the foundation for business success.
In this chapter, Russell goes deep into the secret formula.
secret Two: The Value Ladder
The value ladder is one of the most powerful strategies covered in Dotcom Secrets.
Let’s take a look at the different components that make up the value ladder:
- Bait: What you’ll use to get people in the front door. These are lead magnets you give away for free to build an email list
- Frontend: Where you convert leads into customers by pitching inexpensive offers
- Middle: At this point, customers know and trust you, so you offers with higher price tags and more value. Normally, this is your core product or service
- Backend: These are products you sell that are more expensive and more valuable than previous products
- The Peak : The place where you want all your customers to be, if it were possible. These are your most expensive products that are the most valuable
- Continuity Program: This is where your customers are placed into continuity programs that pay you monthly. This is “cashflow” for your business
Ultimately, a value ladder is a customer journey.
It’s the journey all of your leads and customers will go through over time.
In this chapter, Russell talks about the value ladder, and shares examples of different businesses using it.
secret Three: From A Ladder To A Funnel
A funnel is a sales process that moves people toward a sale.
At the top of the funnel is traffic.
That traffic is converted into leads from bait (lead magnets) you give away for free.
Your job is to then convert as many people as possible into repeat customers by selling them at the front end, middle, and back end of your funnel, over time.
And at the same time, get as many people as possible into your continuity programs.
In this chapter, Russell goes deep into the topic of sales funnels, and how the value ladder can be converted into actual sales funnels you can use in your business.
secret Four: How To find your Dream Customers
There are several questions Russell gets you to ask yourself in this chapter.
The answers will shed light on where to advertise online so you can attract your ideal customer.
Here are the questions:
- Who Is Your Target Market?
- Where Is Your Target Market Congregating?
- How Can You Get A Customer To Stop What They’re Doing And Checkout Your Page?
Your job is to figure out what websites your dream customers are hanging out on. (Where they’re congregating.)
Then to come up with bait to get them off those websites and over to your own.
secret Five: The Three Types Of Traffic
In this chapter, Russell explains that in order to experience exponential growth, you must understand the three types of traffic:
- Traffic you control
- Traffic you don’t control
- Traffic you own
Traffic you control refers to traffic you get from paid ads.
Traffic you don’t control is traffic that comes to your website/funnels organically.
The third is traffic you own, which is your email list.
Russell goes deep here.
He makes sure you understand that, your goal is to convert all the controlled and uncontrolled traffic into traffic you own.
Because traffic you own is the best kind of traffic there is!
Section Two: Your Communication Funnel
There are 3 secrets in this section:
- The Attractive Character
- The Soap Opera Sequence
- Daily Seinfeld Sequence
secret One: The Attractive Character
The attractive character is a persona you create and use to communicate with your audience.
The idea behind it is to “become” the attractive character as a way to bond with your audience and have them relate to the attractive character.
There are three components to an attractive character:
- Elements
- Identity
- Storylines
You use each of these components to “round out” your attractive character.
In this chapter, Russell talks about all the different elements that make up an attractive character, and how to use them.
secret Two: The Soap Opera Sequence
A soap opera sequence is a type of email sequence you send to newly acquired leads.
The idea behind it is to get leads excited about getting your emails, get them opening your emails, and get them clicking links in your emails.
It’s also used to drag leads from one email to the next, then to the next, and to the next one and so on.
This is achieved by telling stories.
Stories that are dramatic with an impact and cliff hangers, like you see in real life soap operas.
Here, Russell breaks down each step of a soap opera sequence and shares examples.
secret Three: Daily Seinfeld Sequence
The daily seinfeld sequence is an email marketing strategy that’s applied to broadcast emails.
It’s a simple strategy, but incredibly powerful.
In this part of the book, Russell will take you on a journey into the world of email marketing, and how to use the seinfeld sequence to write compelling and engaging broadcast emails.
Section Three: Leading Your Customers To The Sale
There are 5 secrets in this section:
- Reverse Engineering a Successful Funnel
- Seven Phases of a Funnel
- The 23 Building Blocks of a Funnel
- Frontend vs Backend Funnels
- The Best Bait
secret One: Reverse Engineering A Successful Funnel
This chapter’s all about reverse engineering a competitors funnel that’s already successful.
There are 2 questions to ask yourself to do this successfully:
- Where are your competitors, both direct and indirect?
- What are they doing?
When you know this, you can look at what they’re doing and how they’re doing it, then model what they’re doing.
secret Two: Seven Phases Of A Funnel
In this chapter, Russell breaks down the seven different phases of a funnel, so you gain a deep understanding into the different points to focus on and monetize for explosive growth.
The seven different phases of a funnel are:
- Traffic temperature
- Your pre-frame bridge
- Qualify subscribers
- Qualify buyers
- Identify hyperactive buyers
- Age and ascend the relationship
- Change the selling environment
secret Three: The 23 Building Blocks Of A Funnel
Russell views building sales funnels like playing with lego.
He imagines there’s a big box of brightly colored building blocks, and he can put them together any way he wants to get the desired result.
The same applies for your business.
You can take the building blocks of a funnel, and re-arrange them to suit your business and your desired outcome.
You’ll also find that certain blocks work better at certain points in your value ladder.
Russell breaks it all down so beautifully in this chapter.
secret Four: Frontend vs Backend Funnels
In this chapter, Russell talks about frontend funnels vs backend funnels, and when to use each type of funnel.
There are many different types of funnels you can use.
You’ll use a different funnel for each of the different steps in your value ladder.
All funnels have a psychology behind them, and you need to use a different psychological approach for different funnels.
This psychology relates to the product awareness continuum:
It’s crucial you understand the product awareness continuum.
And in this chapter, Russell covers this in great detail, as well as using frontend funnels and backend funnels.
secret Five: The Best Bait
Here, Russell reveals how he discovered free + shipping offers.
And how by giving a product away for free, it exploded his business over night.
He explains that, if you can create a free + shipping offer for your business, you too will almost certainly see explosive growth in your business.
Section 4: Funnels And Scripts
This is essentially the final section of the book. (There’s a fifth section, but it’s focused on ClickFunnels, his software company.)
I won’t go into the different chapters of this section, because it won’t really make sense until you read the book for yourself.
But to summarize, this section is all about the different funnels Russell uses in his business, as well as the sales scripts used for each funnel.
Dotcom Secrets Review: Final Thoughts
And that wraps up this Dotcom Secrets review.
So is it any good?
Yes, it’s incredible!
The strategies outlined in Dotcom Secrets are insanely powerful, evergreen, and laid out in a way that’s easy to grasp and understand.
It’s an eye-opening book that everyone should read ASAP.
Plus it’s free, you just cover the cost of shipping.
If you’re ready to pick up your copy, click here to get Dotcom Secrets for FREE!
