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If you’re an affiliate who wants to learn email marketing…
You’ve come to the right place.
In this post, I’ll show you exactly how to get started with email marketing as an affiliate.
Even more:
You’ll uncover strategies and techniques to get insane results fast.
Let’s go…
What Is Affiliate Email Marketing?
Affiliate email marketing is a process by which you send emails to leads/customers & promote affiliate products.
With effective email marketing, you can turn leads into customers, and turn one time customers into repeat customers.
How To Do Affiliate Email Marketing
(The Beginners Guide + Examples)
Step 1: Sign Up For An Email Service Provider
You first need to add users to an email list, and to do so with their permission.
You also need a way to send mass emails.
To achieve this, you need an email service provider.
Personally, I use and recommend ConvertKit:
They offer awesome features such as:
Automations, link triggers, tagging, segmentation, easy to use dashboard.
They offer a free plan, then pricing starts from $29/mo for up to 1,000 subscribers.
To read my full review of ConvertKit, go here.
Otherwise, check out this post which covers the best email providers for affiliate marketers.
Step 2: Create A Lead Magnet
A lead magnet is an irresistible bribe offering a specific chunk of value to a prospect, in exchange for their contact information such as an email address.
Think of a lead magnet as a secret, a shortcut, or tips etc, that your audience will find valuable.
A lead magnet can be anything, but you’ll find most lead magnets come in digital format.
Here’s a few examples of different types of lead magnets:
- eBooks
- Reports/PDFs
- Video training
- Checklists
- Cheatsheets
- Coupons
- Webinars
- Templates
- Courses
There’s an endless number to the types of lead magnets you can offer.
They’re simple to create, and most of the time, you can do it yourself for free.
You can also use lead magnets anywhere, such as on your website or blog.
Or, perhaps as part of the first step in your affiliate marketing funnel.
How To Make Your Lead Magnets Effective
There’s a few components your lead magnet should contain to be as “attractive” and effective as possible.
Such as:
1: Solves a specific problem. Your lead magnet must solve a specific problem.
2: Quick and easy to consume. Instead of offering a 200 page book, you would offer something that’s a few pages long, so it’s quick and easy to consume.
3: Contains actionable steps. A lead magnet needs to contain steps someone can take immediately to see a result.
4: Relevant to your audience. Your lead magnet needs to be relevant to a problem your audience is facing.
If your lead magnet doesn’t contain these components, it won’t be as effective.
Real Life Examples Of Lead Magnets
Let’s take a look at some real life examples of lead magnets.
This will give you a clear picture of how lead magnets are used to attract email subscribers.
Here’s a simple lead magnet I put together which pops up on many of my blog posts:
The lead magnet itself is a free report where I reveal the most common mistakes new affiliates make.
Here’s a lead magnet from OptinMonster.
This is a report/list style lead magnet, where they show 12 ways to convert abandoning visitors into email subscribers.
Your lead magnet can be anything.
It just needs to be something your audience will find valuable.
Step 3: Create An Optin Form
Lead magnets are a great way to attract email subscribers.
However:
You still need a way to “capture” a users contact information.
And that’s where you’ll use an optin form.
An optin form is a web form that gives users the opportunity to subscribe to an email list by filling out the form.
This information is then stored within your email service provider.
Here’s an example of an optin form by Brian Dean of Backlinko:
These go hand in hand with a lead magnet.
You can (and should) promote your lead magnet on your form.
In Brian’s case, his lead magnet is “free traffic tips,” which gives users a reason to fill in the form and subscribe.
How To Create An Optin Form
These are quick and easy to create with ConvertKit.
Here’s how it works:
First, you choose the type of optin form you would like to create:
Then you choose a template:
Then you edit your form’s styling, colors, and text etc:
And that’s it.
Creating optin forms inside ConvertKit is quick and easy to do.
However, there are customization limitations.
So instead, you may want to use a dedicated optin form builder.
The best platforms for that are LeadPages and OptinMonster.
Step 4: Install Your Optin Form On Your Website
When you’ve created your optin form, you then need to install it on your website.
Where on your website you install it is up to you.
But here are 7 different areas to consider:
- Within blog posts
- As an exit intent popup
- In your sidebar
- On your about page
- As a splash page
- In the header or footer of your website
- In a timed popup
- On your home page
Step 5: Write An Email Sequence
An email sequence is a series of automated emails that are sent to subscribers when they first join your email list.
It’s a great way to introduce yourself, provide content, and to promote affiliate products on autopilot.
With an email sequence, you choose how many emails should be sent within the sequence.
Different Types Of Email Sequences
There are different types of email sequences you can write.
Each type serves a different purpose.
Here are 4 types of sequences that are popular:
1: Welcome series. A welcome series is a great way to welcome new leads (or customers) into your business, to introduce yourself, and to let subscribers know how you can help them.
2: Content series. With a content series, the main goal is to provide value to your subscribers by sending them content they’ll find useful.
3: Promotion series. A promotion series focuses on the promotion of affiliate products.
4: Combination of the three. This type of series involves “weaving” welcome, content, and promotional emails together within one email sequence.
In my opinion, this type of sequence is the best.
Because you’re welcoming new subscribers, providing value, and promoting products all at the same time.
Step 6: Send Email Broadcasts
An email broadcast is a one time, real time email you send to your subscribers.
Email sequences are cool, because you can write emails in advance and then “set it and forget it.”
But there are times when you’ll want (or need) to send an email in real time.
And this is where you’ll send an email broadcast.
Here are 2 scenarios of when you would send an email broadcast:
1: When you have a new product. Perhaps you come into a new affiliate product you’d like to promote. Ideally, you’ll promote it to your email list (in real time) with an email broadcast.
2: Update on current events. Email broadcasts also come in handy to send updates on current events. Such as when new blog posts go live, or you record a new podcast episode etc.
Recap Of How To Do Affiliate Email Marketing
Step 1: Sign up for an email service provider
Step 2: Create a lead magnet
Step 3: Create an optin form
Step 4: Install your optin form on your website
Step 5: Write an email sequence
Step 6: Send broadcast emails
Conclusion
And there we have it.
How to do affiliate email marketing.
Email marketing is amazing.
It allows you to build rapport and trust with prospects.
And to convert those prospects into buyers, all from sending emails.
Even more:
It’s easy to do and incredibly effective.
Now over to you…
“Are you going to implement email marketing in your affiliate business?”
Let me know in the comments below.
I’d love to hear from you!
