If you want to learn how to create an affiliate marketing landing page…
This post is for you!
Because in this post, I show you exactly how to create a landing page for affiliate marketing.
Furthermore:
You’ll also see examples, so you have a blueprint you can follow.
You ready?
Let’s do it…
What is an affiliate marketing landing page?
An affiliate marketing landing page is a page someone lands on after clicking an ad, a link in an email, from a Google search, or some other location online.
The goal of a landing page is to convert more traffic into leads and customers.
Once a user is on your landing page, they are encouraged to take an action such as join your email list, buy a product, or read your content.
If the user takes that action, then your landing page is successful in getting them to convert.
Here’s an example of a simple affiliate landing page from CatFoodAdvisor:
In this example, there are several actions a user can take.
Each action leads the user to an affiliate product review.
How to create an affiliate marketing landing page
(A Beginners Guide for 2024)
Step 1: Sign Up For A Landing page builder
There are many different landing page builders available on the market.
If you use WordPress, Elementor is the best one to use.
Or if you’d prefer a dedicated landing page builder, Leadpages and Groove are two of the best in the industry.
Regardless of which platform you use, all of them make it easy to design landing pages.
Step 2: Write a compelling headline
Your headline is one of the most important components of your landing page.
It’s the first thing people see, and if it doesn’t catch their attention, they’ll leave.
Here are 2 copywriting formulas you can use to help write catchy headlines:
#1: The how to formula
The how to formula is where you start your headline with the words “how to”, followed by a benefit.
These types of headlines work well when you simply say what you have to say.
For example:
“How to Build a 15ft Tool Shed”
Or:
“How to Tie an Adjustable Loop Knot”
Then if you add in a time frame on when they’ll learn whatever it is you’re showing, it creates for a much stronger headline.
Like so:
“How to Build a 15ft Tool Shed in Less Than 1 Hour!”
Or:
“How to Tie an Adjustable Loop Knot in 10 Seconds or Less!”
#2: The List post formula
Here you start your headline with a number, followed by a benefit.
For example:
“7 Fat Melting Tips They Don’t Want You to Know About!”
Or:
“5 Simple Guitar Songs EVERY Guitarist Should Know!”
When crafting a headline, there’s a few elements you should consider adding to really make it pop.
They are:
- Put news in the headline: We’re all wired to pay attention when it’s news related.
- Use curiosity: Curiosity will draw readers in like a magnet.
- Promise a benefit: A sure fire way to capture attention.
Step 3: Craft Attention-Grabbing Bullet Points
Bullet points are a form of high impact statements about your content or affiliate products:
[Image Source: Ben Settle]
They’re a powerful component you should add to your landing page to boost conversions.
Here are 4 tips to help you write compelling bullet points:
#1: Keep it simple
The simpler your bullet points, the easier they are to read.
Never try to be fancy or clever.
#2: Highlight benefits
There’s an old saying that goes “facts tell, benefits sell.”
Always highlight the benefits of what you’re promoting.
#3: Keep your bullets symmetrical
When they’re symmetrical, it’s easy on the eyes.
And if it’s easy on the eyes, it’s more likely to be read.
#4: Spark curiosity
If you can spark curiosity with your bullet points, the higher your response will be.
You can achieve this by writing “teasers.”
Teasing the user about what’s coming up next, in the near future, or what they’ll discover when buying your affiliate product.
Step 4: Keep Things Simple
Always keep things simple on your landing page.
Especially your copy.
If you use too many words, or make it complex, your visitors are likely to leave.
Why?
Because they’re confused.
And when people are confused, they won’t take the action you want them to take.
Here are 3 helpful tips to follow:
#1: Use simple words
Don’t use fancy words to try and look “smart.”
Your copy will be more effective when you use simple words and paragraphs.
#2: Show, don’t tell
Can you demonstrate your affiliate product?
If you can, show your audience what it can do, or how it will help them.
Showing is more powerful than telling.
#3: Focus on a single idea
Each paragraph or bullet should focus on a single idea.
A single idea is easier to grasp than several ideas.
Step 5: Provide social proof
Social proof is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation.
And it has proven to be one of the best ways to move a customer towards a specific action.
Here are 4 types of social proof you can use:
#1: Testimonials
Customer testimonials is the ultimate form of social proof.
When people see what other people are saying about a product, it has a positive impact on their buying decisions.
#2: Customer reviews
Similar to a testimonial, a review from a customer can be a goldmine.
#3: Influencer endorsements
When an influencer endorses a product, people buy.
That’s why you’ll see big brands like Nike and Adidas constantly using celebrities to endorse their products.
#4: Media mentions
More commonly known as “As seen in” content.
Like this:
Step 6: Use a clear call to action
A call to action (CTA) is a directive used in marketing to guide an audience toward a desired behavior, such as making a purchase, subscribing to a newsletter, or clicking a link.
The primary purpose of a CTA is to change individuals from passive observers to active participants.
It’s an essential component to include with every landing page you create.
Here are 13 CTA examples that are highly effective:
- Lean more
- Buy now
- Sign up
- Subscribe
- Get started now
- Shop now
- Read more
- Watch more
- Provide feedback
- Share your thoughts
- Add to cart
- Claim discount
- Order today
And here’s a real life example of a CTA by ClickFunnels:
If you have a long landing page, be sure to include multiple CTAs throughout your page.
This gives more opportunities for your audience to click through to your content or affiliate products.
Affiliate Marketing Landing Page Examples
Example 1: NerdWallet
NerdWallet is a well known affiliate marketing website in the finance niche.
They’re known for writing simple, yet powerful product round ups.
All of their product round ups are simple, provide information about the product, and include a CTA.
Example 2: Epic Gardening
Epic Gardening is one of the biggest websites in the gardening niche.
This is an example of one of their affiliate product reviews.
It’s simple, clean, and provides helpful information for their audience.
And of course, it includes a CTA which redirects the user to the affiliate product.
FAQs About Affiliate Marketing Landing Pages
What is the best landing page builder for affiliate marketing?
Check out this post which lists the best landing page builders for affiliate marketing.
Can I promote an affiliate link without a landing page?
Yes, absolutely!
A landing page is not required to do affiliate marketing.
Can I do affiliate marketing with just a landing page?
Yes you can.
You’ll want to integrate your landing page with an email service provider, so you can build an email list and do email marketing.
Conclusion
And there we go.
How to create an affiliate marketing landing page in 2024.
Be sure to check out these powerful affiliate marketing tools too.
Or if you’re brand new, maybe you’d prefer to learn affiliate marketing step-by-step.
Now, over to you…
“Are you going to create an affiliate marketing landing page?”
Leave me a comment and let me know.
I’d love to hear from you!
