Affiliate Email Marketing: The Beginners Guide [+ Examples]

If you want to learn about affiliate email marketing…

I’ve got your back!

Because in this post, I show you everything you need to know about affiliate email marketing in 2024.

Even more:

You’ll uncover strategies and techniques to get insane results fast!

Let’s boogie…

Affiliate Disclosure: Some of the links on this site are affiliate links. If you click on one and buy something, I may get a commission at no extra cost to you. Go here to read the full disclosure.

What Is Affiliate Email Marketing?

Affiliate email marketing is where you send emails to a list of email subscribers.

The idea is to use email as a way to build a relationship and trust with your audience.

Then to use email marketing as a way to promote affiliate products.

With effective email marketing, you can get subscribers to buy from you again and again and again!

How To Do Affiliate Email Marketing in 2024

Step 1: Sign up for an email service provider

Step 2: Create a lead magnet

Step 3: Create an optin form

Step 4: Embed your optin form on your website

Step 5: Write an email sequence

Step 6: Send broadcast emails

Step 1: Sign Up For An Email Service Provider

You first need to add users to an email list, and to do so with their permission.

You also need a way to send mass emails.

To achieve this, you need an email service provider.

Personally, I use and recommend ConvertKit:

Not only do they offer powerful email marketing features, but it’s just so easy to use.

They offer a free plan, then pricing starts from $29/mo for up to 1,000 subscribers.

To read my full review of ConvertKit, go here.

Otherwise, check out this post which highlights the best autoresponders for affiliate marketing.

Step 2: Create A Lead Magnet

A lead magnet is an irresistible bribe offering a specific chunk of value to a prospect, in exchange for their contact information such as an email address.

Think of a lead magnet as a secret, a shortcut, or tips etc, that your audience will find valuable.

A lead magnet can be anything, but you’ll find most lead magnets come in digital format.

Here’s a few examples of different types of lead magnets:

• eBooks
• Reports/PDFs
• Video training
• Checklists
• Cheatsheets
• Coupons
• Webinars
• Templates
• Courses
• Free trials

Lead magnets are simple to create, and most of the time, you can do it yourself for free.

How To Make Your Lead Magnet Effective

There’s a few components your lead magnet should contain to be as effective as possible.

1: It should solve a specific problem. Your lead magnet should solve a specific problem.

2: It should be quick-and-easy to consume. Instead of offering a 200 page book, you would offer something that’s a few pages long, so it’s quick and easy to consume.

3: It should contain actionable steps. A lead magnet needs to contain steps someone can take immediately to see a result.

4: It should be relevant to your audience. Your lead magnet needs to be relevant to a problem your audience is facing.

Real Life Examples Of Lead Magnets

Let’s take a look at some real life examples of lead magnets.

This will give you a clear picture of how lead magnets are used to attract email subscribers.

Here’s one of my lead magnets that pops-up on many of my blog posts:

The lead magnet is a free report that lists common affiliate marketing mistakes most newbies make.

And here’s a lead magnet by OptinMonster:

This is a report style lead magnet, where they show 12 ways to convert abandoning visitors into email subscribers.

Your lead magnet can be anything.

It just needs to be something your audience will find valuable, that you also give away for free.

Step 3: Create An Optin Form

Lead magnets are how you entice people to give you their email address.

But you still need a way to actually capture their contact information.

And that’s what an optin form is used for.

An optin form is a web form that gives people the opportunity to subscribe to your email list.

Their information is then stored within your email service provider.

How To Create An Optin Form

Optin forms are quick and easy to create with ConvertKit.

Here’s how it works:

First, you choose the type of optin form you would like to create:

Then you choose a template:

Then you edit your form’s styling, colors, and text etc:

And that’s it.

Creating optin forms inside ConvertKit is quick and easy.

However, there are customization limitations.

So instead:

You may want to use a dedicated page builder.

This post covers the best page builders for affiliate marketing.

Step 4: Embed Your Optin Form On Your Website

When you’ve created your optin form, you then need to embed it on your website.

Where on your website you embed it is up to you.

Here are the most common areas:

• Within blog posts
• As an exit intent popup
• In your sidebar
• On your about page
• As a splash page
• In the header or footer of your website
• In a timed popup
• On your home page

Step 5: Write An Email Sequence

An email sequence is a series of pre-written-emails that are sent automatically when subscribers first join your email list.

It’s a great way to introduce yourself, provide content, and to promote affiliate products on autopilot.

With an email sequence, you choose how many emails should be sent within the sequence.

Different Types Of Email Sequences

There are 4 different types of email sequences you can write:

1: Welcome series. A welcome series is a great way to welcome new leads/customers into your business, to introduce yourself, and to let subscribers know how you can help them.

2: Content series. The main goal is to provide value to your subscribers by sending them content they’ll find helpful.

3: Promotion series. A promotion series focuses on the promotion of affiliate products.

4: Combination of the three. This type of series involves weaving welcome, content, and promotional emails together within one email sequence.

This type of email sequence is the best.

Because you’re welcoming new subscribers, providing value, and promoting products all at the same time.

Step 6: Send Email Broadcasts

An email broadcast is a one time, real time email you send to your subscribers.

Email sequences are cool, because you can write emails in advance and then “set it and forget it.”

But there are times when you’ll want (or need) to send an email in real time.

Here are 2 scenarios of when you would send a broadcast email in real time:

1: When you have a new product. Perhaps you come into a new affiliate product you’d like to promote. Ideally, you’ll promote it to your email list (in real time) with an email broadcast.

2: Update on current events. When you write new blog posts, or record a new podcast episode, be sure to update your subscribers with an email broadcast,

Recap: How To Do Affiliate Email Marketing

Step 1: Sign up for an email service provider

Step 2: Create a lead magnet

Step 3: Create an optin form

Step 4: Embed your optin form on your website

Step 5: Write an email sequence

Step 6: Send broadcast emails

Conclusion

And there we have it.

How to do affiliate email marketing in 2024.

Be sure to check out the best affiliate marketing niches too.

And this post that covers everything you need to know about copywriting for affiliate marketing.

Now over to you…

“Are you going to do affiliate email marketing?

Let me know in the comments below.

I’d love to hear from you!