If you’re looking for a Dotcom Secrets review…
This post is for you!
Because in this post, I dive deep into Dotcom Secrets and give an honest review.
Moreover:
We’ll look at the different topics the book covers, so you can see if it’s right for you.
You ready?
Let’s do it…
Dotcom Secrets Review (2024 Edition)
So, What Is Dotcom Secrets Anyway?
Dotcom Secrets is a book written by Russell Brunson (CEO and Co-founder of ClickFunnels) that teaches you how to scale your business using sales funnels:
First published in 2015, the book dives deep into what sales funnels are, and how companies are using them to build highly profitable businesses.
As we dive more into the review, you’ll learn more about sales funnels, and why they’re a must in every business.
Here’s what Tony Robbins had to say about Dotcom Secrets:
“A simple process that ANY company can use to geometrically improve their traffic, conversion, and sales online.” – Tony Robbins
Who Should Get Dotcom Secrets?
Dotcom Secrets will benefit several different types of people, including:
- Business owners – If you own a business, Dotcom Secrets will benefit you, because you’ll learn how to grow that business exponentially
- Affiliate marketers – If you’re an affiliate, Dotcom Secrets will benefit you too, because it’ll show you another way to grow your business, especially if you’re considering creating your own products
- Bloggers – If you’re a blogger, you’ll benefit the from the book as well, because you’ll get a birds eye view of how multi-million dollar companies are scaling, then you can apply the same strategies to your blogging business
Amazon Reviews Of Dotcom Secrets
The number of reviews Dotcom Secrets will get will change compared to what you see in the image above.
But at the time of this writing, from over 2,400 reviews, the book is sitting at 4.7 out of 5 stars.
Dotcom Secrets Review 2024
Dotcom Secrets is made up of 4 different sections.
Let’s dive into each section to see what this book is really about.
Section One: Ladders And Funnels
There are 5 chapters in this section:
- The Secret Formula
- The Value Ladder
- From a Ladder to a Funnel
- How to Find Your Dream Customers
- The Three Types of Traffic
Chapter One: The Secret Formula
The secret formula is a series of questions you need to ask yourself.
These questions will give you an overview of your business, and how to attract your ideal customer.
Here’s a breakdown of the secret formula:
- Who is your dream customer?
- Where do they hang out online?
- What bait can you create to hook them into the front door of your business?
- What’s the result they want that you can give (sell) them?
This is a powerful formula, and one Russell dives deep into inside of Dotcom Secrets.
And as Russell states:
“Mastering the secret formula is the foundation for business success.”
He also mentions that, this is the exact formula he uses with his Inner Circle clients that pay him $25,000.
Chapter Two: The Value Ladder
The value ladder is one of the most powerful strategies covered in Dotcom Secrets.
Let’s take a look at the different components that make up the value ladder:
- Bait – What you’ll use to get people in the front door. These are lead magnets you give away for free to build an email list
- Frontend – Where you convert leads into customers by pitching inexpensive offers
- Middle – At this point, customers know and trust you, so you offers with higher price tags and more value. Normally, this is your core product or service
- Backend – These are products you sell that are more expensive and more valuable than previous products
- The Peak – The place where you want all your customers to be, if it were possible. These are your most expensive products that are the most valuable
- Continuity Program – This is where your customers are placed into continuity programs that pay you monthly. This is “cashflow” for your business
Ultimately, a value ladder is a customer journey.
It’s the journey all of your customers and leads will go through over time, to convert them from leads into customers, and then into repeat customers.
In the book, Russell goes a lot deeper into the value ladder, and shares examples of different businesses using it to drastically increase their sales.
This section of the book is eye opening, and incredibly powerful.
Chapter Three: From A Ladder To A Funnel
A funnel is a sales process that moves people toward a sale.
At the top of the funnel is traffic.
That traffic is converted into leads from bait (lead magnets) you give away for free.
Your job is to then convert as many people as possible into repeat customers by selling them at the front end, middle, and back end of your funnel, over time.
And at the same time, get as many people as possible into your continuity programs.
Your continuity programs can be products/services you own, or services you promote as an affiliate such SaaS products.
In this section of the book, Russell goes deep into the topic of sales funnels, and how the value ladder can be converted into sales funnels you can use in your business.
Chapter Four: How To find your Dream Customers
There are several questions Russell gets you to ask yourself in this section.
The answers will shed light on where to advertise online so you can attract your ideal customer.
Here are the questions covered in this section:
- Who Is Your Target Market?
- Where Is Your Target Market Congregating?
- How Can You Get A Customer To Stop What They’re Doing And Checkout Your Page?
Your job is to figure out what websites your dream customers are hanging out on. (Where they’re congregating.)
Then to come up with bait to get them off those websites and over to your own, where they’ll be placed into your funnels.
Chapter Five: The Three Types Of Traffic
In this section, Russell explains that in order to experience exponential growth, you must understand the three types of traffic:
- Traffic you control
- Traffic you don’t control
- Traffic you own
Traffic you control refers to traffic you get from paid ads.
Traffic you don’t control is traffic that comes to your website/funnels organically.
The third is traffic you own, which is your email list.
Russell goes deep here.
He makes sure you understand that, your goal is to convert all the controlled and uncontrolled traffic into traffic you own.
Because traffic you own is the best kind of traffic there is!
Section Two: Your Communication Funnel
There are 4 chapters in this section:
- The Attractive Character
- The Soap Opera Sequence
- Daily Seinfeld Sequence
Chapter One: The Attractive Character
The attractive character is a persona you create and use to communicate with your audience.
The idea behind it is to “become” the attractive character as a way to bond with your audience and have them relate to the attractive character.
There are three components to an attractive character:
- Elements
- Identity
- Storylines
You use each of these components to round out your attractive character.
In Dotcom Secrets, Russell talks about each component, and about the different elements that make up each component.
This is another powerful strategy, which is also eye opening.
Personally, I love this section of the book.
When I read it for the first time, it blew my mind!
Chapter Two: The Soap Opera Sequence
The soap opera sequence was first taught by Andre Chaperon.
When Russell learned about it, he fell in love with it and started using it in his business.
A soap opera sequence is a type of email sequence you send to newly acquired leads.
The idea behind it is to get leads excited about getting your emails, get them opening your emails, and get them clicking links in your emails.
It’s also used to drag leads from one email to the next, then to the next, and to the next one and so on.
This is achieved by telling stories.
Stories that are dramatic with an impact and cliff hangers, like you see in real life soap operas.
This part of the book is incredible, and Russell does a great job of breaking it down into simple concepts and strategies that anyone can use.
Chapter Three: Daily Seinfeld Sequence
The daily seinfeld sequence is an email marketing strategy that’s applied to broadcast emails.
It’s common for a lot of people to struggle with writing broadcast emails.
They’re unsure what to say, and how to get people engaged with their emails.
And that’s when you use the daily seinfeld sequence.
It’s a simple strategy, but incredibly powerful.
In this part of the book, Russell will take you on a journey into the world of email marketing, and how to use the seinfeld sequence to write compelling and engaging broadcast emails.
Section Three: Leading Your Customers To The Sale
There are 5 chapters in this section:
- Reverse Engineering a Successful Funnel
- Seven Phases of a Funnel
- The 23 Building Blocks of a Funnel
- Frontend vs Backend Funnels
- The Best Bait
Chapter One: Reverse Engineering A Successful Funnel
This chapter’s all about reverse engineering a competitors funnel that’s already successful.
There are 2 questions to ask yourself to do this successfully:
- Where are your competitors, both direct and indirect?
- What are they doing?
When you know this, you can look at what they’re doing and how they’re doing it, then model what they’re doing.
Doing this allows to be successful straight out of the gate.
To find this information out, Russell recommend using SimilarWeb.
SimilarWeb let’s you spy on your competitors and see everything they’re doing, from the ads they’re running, to the sites they’re running those ads on.
Russell uses SimilarWeb regularly, and he talks about it heavily in this chapter.
Chapter Two: Seven Phases Of A Funnel
“The difference between having a 6, 7, or even an 8 figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line.” – Russell Brunson
In this chapter, Russell breaks down the seven different phases of a funnel, so you gain a deep understanding into the different points to focus on and monetize for explosive growth.
The seven different phases of a funnel are:
- Traffic temperature
- Your pre-frame bridge
- Qualify subscribers
- Qualify buyers
- Identify hyperactive buyers
- Age and ascend the relationship
- Change the selling environment
Chapter Three: The 23 Building Blocks Of A Funnel
Russell views building sales funnels like playing with lego.
He imagines there’s a big box of brightly colored building blocks, and he can put them together any way he wants to get the desired result.
The same applies for your business.
You can take the building blocks of a funnel, and re-arrange them to suit your business and your desired outcome.
You’ll also find that certain blocks work better at certain points in your value ladder.
Russell breaks this down so beautifully inside DotCom Secrets.
Chapter Four: Frontend vs Backend Funnels
In this chapter, Russell talks about frontend funnels vs backend funnels, and when to use each type of funnel.
There are many different types of funnels you can use.
From free + shipping funnels, to tripwire funnels, to SLO funnels, to webinar funnels and more.
You’ll use a different funnel for each of the different steps in your value ladder.
All funnels have a psychology behind them, and you need to use a different psychological approach for different funnels.
This psychology relates to the product awareness continuum:
It’s crucial you understand the product awareness continuum, and in this chapter, Russell covers this in great detail as well as using frontend funnels and backend funnels.
Chapter Five: The Best Bait
Here, Russell reveals how he discovered free + shipping offers.
And how by giving a product away for free, it exploded his business over night.
He explains that, if you can create a free + shipping offer for your business, you too will almost certainly see explosive growth in your business.
Section 4: Funnels And Scripts
This is essentially the final section of the book. (There’s a fifth section, but it’s focused on ClickFunnels, his software company.)
I won’t go into the different chapters of this section, because it won’t really make sense until you read the book for yourself.
But to summarize, this section is all about the different funnels Russell uses in his business, as well as the sales scripts used for each funnel.
This section is amazing, because Russell pulls back the curtains and shows you everything.
On top of that, he shares all of his sales scripts which, which you can also use in your own business.
My Final Thoughts On Dotcom Secrets
I love this book.
I’ve read it 3-4 times over the years, and it never ceases to amaze me.
Do I think this book is worth your time?
Absolutely!
What you’ll discover in this book are real “secrets” companies are using to achieve incredible results.
But more than that, secrets you can apply to your own business to also see huge success.
DotCom Secrets is a game changer, and a book that could (literally) change your life.
If you’d like to pick up a copy, you can pick up a copy for free, you just have to cover the cost of shipping.
So go ahead, click the button below right now now and grab your free copy of DotCom Secrets…
