If you’re looking for affiliate marketing statistics…
This post is for you!
Because in this post, we’ll take a look at 21 interesting affiliate marketing statistics every marketer should know.
You ready?
Let’s take a look…
21 Affiliate Marketing Statistics for 2024
1: The Affiliate Marketing Industry Is Set To Grow To $15.7 Billion in 2024
The affiliate marketing industry is expected to grow from $14.3 billion in 2023 to $15.7 billion in 2024.
This Means:
The affiliate marketing industry is huge, and it looks like it’ll stay that way well into the future.
Now is the perfect time to get into affiliate marketing.
2: Affiliate Marketing Spending In The U.S Will Reach $9 billion in 2024
We can expect to see an average of $9 billion being spent in the affiliate marketing industry from citizens of the United States.
This Means:
If you can reach and/or build an audience in the United States through affiliate marketing, do it.
Because they’re on track to spend a lot of money in 2024 and beyond!
3: Affiliate Marketing Drives 15% – 30% Of Ecommerce Sales
Affiliate marketing accounts for 15% – 30% of sales from eCommerce businesses.
This Means:
It’s one of the most effective advertising methods, along side email marketing, paid search and social media marketing.
4: The Average Salary For An Affiliate Marketing Manager Is $65,000
Studies show the average salary for an affiliate marketing manager is $65,703USD per year, excluding bonuses.
This Means:
If you wanted to become an affiliate marketing manager, you could make a decent living.
This number excludes bonuses, so there’s potential to increase that figure.
5: SaaS Products Are Highly Lucrative For Affiliate Marketers
SaaS companies pay anywhere from 20% all the way up to 70% commissions to affiliate’s.
This Means:
If you’re not promoting SaaS products, you could be missing out on a fortune!
The good thing is, there are SaaS products available across many different industries.
6: 31% Of Publishers Say Affiliate Marketing Is Their Top Revenue Source
31% of publishers state affiliate marketing is there number income stream.
This Means:
Affiliate marketers are driving a lot of sales for vendors.
So there’s plenty of money to be made within the affiliate marketing industry.
7: The Term Affiliate Marketing Has Jumped Rapidly Since 2016
A search of affiliate marketing via Google Trends shows the topic of affiliate marketing has jumped significantly since 2016.
This Means:
There’s longevity with having an affiliate marketing business.
8: Travel Is The Top Affiliate Marketing Niche On Instagram
According to DemandSage, the travel niche is the most popular niche for affiliate marketers on Instagram.
This Means:
If you’re on Instagram with an audience in the travel niche, there’s huge potential to make a lot of money.
9: Health And Wellness Is The Most Profitable Niche For Affiliate Marketing
Studies have shown the health and wellness niche is the most profitable for affiliate marketing, and that affiliate’s in this niche make the most money.
This Means:
If you’re in the health and wellness niche and you’re not promoting products as an affiliate, you could be leaving a lot of money on the table!
10: Over 75% of Affiliate Managers Are Female
The vast majority of affiliate managers tend to be female.
This Means:
Being an affiliate manager is not just for males.
Clearly, the majority are females!
11: The Beauty Industry Is Booming For Affiliate Marketers In 2024
The revenue in the beauty industry has skyrocketed to over $100 billion, making it highly profitable for affiliate marketers in this niche.
This Means:
The beauty niche is a great niche to operate in as an affiliate marketer.
12: Awin Has 1 Million Publishers On It’s Network
Awin has confirmed they have 1 million publishers on their platform.
This Means:
Awin is a thriving platform, and one that’s well worth signing up for.
13: Over 160,000 Websites Use The Amazon Associates Affiliate Program
More than 160,000 website owners promote products from Amazon.
This Means:
There’s good money to be made as an Amazon affiliate.
Largely due to the fact that, the Amazon affiliate program converts really well.
14: Investment In Affiliate Marketing Companies Skyrocketed In 2023
2023 saw a huge spike in investments to affiliate marketing companies.
This Means:
Investors see the potential in the affiliate marketing industry, which is more proof it’s highly profitable.
15: Over 30% Of Affiliate Marketers Have Experienced Fraud With Their Campaigns
According to InfluencerMarketingHub, 30.9% of affiliate’s have said yes to experiencing fraud with their marketing campaigns.
This Means:
Be careful when you’re advertising, so you don’t become a victim of fraud.
16: Amazon Made Over $1 Billion In 2023 From Affiliate Marketers Alone
DemandSage states that Amazon made $1.28 billion in revenue from affiliate programs in Q1 of 2023.
This Means:
Now is a great time to sign up for Amazon Associates if you haven’t already.
Because there’s so much money being made through their affiliate program.
17: CJ Has Over 3,800 Brands And Over 167k Publishers On Their Platform
CJ has a huge network of over 3,800 brands and 167k publishers leveraging their platform to grow their businesses.
This Means:
CJ is a highly trusted affiliate network with many different brands available to affiliate’s.
If you’re not a CJ member, you should sign up and you’ll get access to some of the worlds largest brands.
18: Clickbank Has Paid Out More Than $5 Billion In Affiliate Commissions
Since Clickbank was launched, the platform has paid out more than $5 billion in commissions to their affiliate’s.
This Means:
Affiliate’s are crushing it with Clickbank offers.
You can get in too, simply by signing up to the Clickbank affiliate network.
19: Over 55% Of All Traffic Comes From Mobile Devices
According to ExplodingTopics, 59.43% of people browse from their mobile phones.
This Means:
It’s crucial everything you create online is mobile friendly.
20: Over 95% Of Affiliate Programs Use The CPA Model
According to Iabuk, 99% of affiliate programs choose to use the CPA (cost per acquisition) payment model.
This Means:
CPA affiliate marketing is a great model to implement.
21: 64.48% Of Affiliate Marketers Use Blogging As Their Main Source Of Traffic
Behind social media, blogging is the second most popular way affiliate marketers generate traffic.
This Means:
Blogging should be a top priority in your affiliate marketing journey.
Conclusion
And there we go.
21 interesting affiliate marketing statistics, every marketer should know.
Looking to get started with affiliate marketing yourself?
This post shows you (step by step) how to get started as an affiliate.
Also, be sure to check out this post that covers the best tools for affiliate marketing in 2024 and beyond.
And finally, always work on building an email list.
Because an email list is an asset to any business.
Now, over to you…
“Did you find any of these stats interesting?”
“If yes, which ones?”
Let me know in the comments section below.
I’d love to hear from you!
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